Our History

DMI is a family owned advertising and marketing company based in the Kansas City metro area and was founded in 1998. We specialize in marketing both national and local businesses using print and digital media channels to both brand and drive leads for our customers. We are also a fulfillment service for resellers of our products.

DMI was first founded as Directory Marketing, Inc. by Kari Simpson who worked in the advertising industry for more than 15 years before she saw a missing link between directory publishers and ad agencies. She started Directory Marketing, Inc. in 1998 to provide direct marketing solutions for directory publishers.

In 2011, realizing the importance of online media as a lead driving source for local businesses, Kari started Digital Marketing Inc. The initial goal was to provide an alternate revenue source for the directory publishers she represented, supporting them through fulfillment, product and sales training, and customer service. As local businesses discovered the digital capabilities of DMI, she began acquiring more and more direct local businesses as clients. DMI’s reputation for delivering high quality leads, customer service, and a secondary revenue source grew and today DMI provides full-service digital marketing solutions to directory publishers and direct clients on both a local and national level. The company has grown from a digital marketing start up to an innovative multimedia agency managing millions of dollars of marketing revenue on behalf of their clients.

Our office is located in Greenwood, MO, a short distance outside of Lee’s Summit, and the small town feel resonates with the service we provide our clients. The team is down to earth, friendly, and extremely helpful. Our local roots in the Kansas City metro area help us understand the nuances and importance of local digital marketing efforts and the impact it can have. However, our history in the national directory marketing industry gives us the knowledge and experience to provide outstanding service to national clients as well.