Marketing Tactics for Small Biz to Stay Afloat During Uncertain Times


As we all embark on a journey that we’ve never traveled before, it is as imperative as ever for small businesses to make sure that they do everything they can to endure the uncertain days ahead. Using their website and social media platforms, small businesses have a better chance of survival than any other time in history. It is essential that each business uses every tool available to help protect their business today, and in the future.

Get Active On Social Media

With 70% of people using some sort of social media platform, social media can be one of the smartest choices to make when marketing for your small business, especially during these unprecedented times.  If you are already using social media to advertise and communicate with your customer base, nice work, you are already one step ahead of the curve. Make sure that you are posting engaging content, relevant and important industry information and any company updates that you may need to communicate, such as shortened office hours and closures. Use this time to try to build up your following on different platforms such as Facebook, Instagram, Twitter and YouTube. Consider hosting a giveaway or a contest that requires new people to like your pages. Make sure that it is easy for people to follow your page. If you are not currently utilizing social media, now would be the perfect time to start. With plenty of time on their hands, people are turning to social media now more than ever. 

Get A Website

Chances are that your company already has a website, but if not, it is imperative for your business to get one up and running as soon as possible. People are turning to the internet for both practical uses and for fun and you want to make sure that your business is doing everything that they can to stay relevant and make it through tough times.

If you do already have a website, are there updates that need to be made? Are your business hours current? Is it clear on your website how your customers can communicate with you? Does your business sell goods? If possible, add e-commerce so that your customers are still able to purchase products from your business. Make this process as easy and seamless as you possibly can for your customers. Now, more than ever, consumers are looking to support small and local businesses and you will want to make it as easy as possible for them to do so.

Communication is KEY

Stay in contact with your customers by using your social media pages and Google My Business.

Give your customers information on what your business is doing right now. Are you considered an essential business allowing you to continue serving the public with some modifications in your everyday business? Are you closed for business or are you and your employees working remotely from home? It’s essential that your customers and potential customers can find information on if you are still able to conduct business through this time. If you are working remotely, consider posting pictures of your employees working from home. People LOVE to see the people that they have generally only communicated with via email or phone calls.

If your business is currently shut down, let people know how they can support you and when you expect to be back up and running and what that will look like as we all navigate through this. Make sure to always keep your website and your social media accounts updated with the status of what is going on with your business. 

With the current dangers and shutdowns, both businesses and consumers are navigating through uncharted territory. There is so much uncertainty and your customers will be looking to you for information and guidance. One of the best ways to build confidence and stay connected is via your website and social media. Your customers want to hear from you. Do not miss out on this opportunity to touch base with people, let them know how they can still support you, and maybe bring a bright spot to their day.

If you have any questions about our Digital Marketing Agency in Kansas City, contact 816-537-7950.

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Peter Jackson
4 years ago

In these difficult times, businesses are definitely suffering a lot and the best ways for them to stay on the tracks are mentioned above. These points will definitely help. And one thing is sure that a website is a must for all businesses.

Oliver Queen
3 years ago

Great share, your article definitely help for small businesses.