Google Search Can Now Call Local Businesses Using AI
On July 16, 2025, Google unveiled its new AI features. One of these features is an agentic capability that is going directly into Google Search. Search now can call local businesses using AI technology. Calls can be as basic as pet grooming or dry cleaning needs. It can also call local businesses to obtain pricing or availability information that you need, without you having to pick up the phone.
What We Will Cover:
- Businesses Chosen by Local Search Rankings
- How AI Calling Works
- US-Based Feature: Benefits for AI Pro and Ultra Subscribers
AI-Powered Calls to Local Businesses
Background/ Impact
AI calling is another feature added to Google’s AI mode. The purpose of AI calling is to strengthen the connection between local businesses and their customers. Searches are more efficient because multiple businesses can be contacted with a single query.
Why It Matters
Since AI selects businesses based on local search rankings, strong local SEO is more important than ever. Businesses should also prepare for an increase in calls—potentially from AI—by optimizing listings and ensuring staff or systems can handle them. The success of this feature depends on how well AI can handle real-world complexity and how many businesses opt in to using this AI.
Businesses Chosen by Local Search Rankings
Google determines which businesses are contacted by using local search rankings. Businesses can manage whether they receive AI calls or not via Business profile settings. This feature allows businesses to connect with potential customers while also giving them control over their participation.
How AI Calling Works
The first step is to search for something like “pet groomers near me”. An option will then appear that says “Have AI check pricing”. From there, you submit your request, and Search will do the rest. It consolidates information, like appointments and services, from various businesses to present a range of options.
US-Based Feature: Benefits for AI Pro and Ultra Subscribers
This feature is only available in the US. It is available to everyone, but anyone who is subscribed to AI Pro or AI Ultra will receive higher limits
Making Google Search More Actionable
Integrating AI into local business calls saves time for users and customers of local businesses. Google wants Search to become more actionable. AI calling cuts down on the time customers spend doing service quotes. It also helps businesses stay visible in local searches.
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