Across the world, nearly everyone is online – selling and buying. And you have only a few seconds to grab someone’s attention. This is why it’s imperative you take steps to make sure your online presence is eye-catching, adaptable to a variety of platforms, easy to read, and easy to navigate. You want a responsive website that not only draws prospective buyers in but leads them to contacting and working with you.
The best designed websites aren’t simply a landing site, they’re created with strategic intention to reach the maximum number of viewers, to rank well in search engines, then to answer the questions people are asking online to encourage users to stay on your website. Finding premium website services for small businesses is a critical step in advancing your company’s online presence to the highest levels. And responsive web design is one of the most effective services a web management service can provide.
Read on to learn more about the five great benefits for developing a responsive website:
- Improved User Experience
- Faster Page Load Time
- Decreased Bounce Rate
- Effective Content Management
- And Increased Social Sharing
Why Do You Need a Responsive Web Design – Because Your Marketing Dollars Matter
In this day and age, responsive web design is no longer considered innovative; it is essential and a minimum standard for any effective business plan regardless of the industry you’re in. It’s not just a catchy phrase; it’s a strategic approach in designing your website so that your site ranks well, is readable, and is visually engaging to viewers regardless of the platform they’re on. SEO website design (Search Engine Optimization) in effect increases the quality and quantity of viewers clicking on your website. This is done through effective design and content management.
This is important because you’re spending money to have an online presence with the intention that viewers will become new customers and, in turn, boost your bottom line. And with 85% of Americans being online on a daily basis, you want to be certain that your investment is actually reaching your target market. How your business ultimately benefits is:
- Your marketing dollars are effectively spent,
- There’s a return on your dollars when visitors convert to clients,
- You achieve greater name brand awareness,
- You build trust through ease of access to your information, and much more,
- And all this leads to an increase in your bottom line.
Your web management service should provide responsive websites with cool website designs that naturally include the foundational elements for an SEO website design. The content management system utilized should include the ability to incorporate a minimum of SEO tactics including keyword use, using tools that increase page speed and lower the bounce rate, clear calls to action, guiding reader behavior, and much more.
Improved Site Usability
Website usability is just as it seems, it’s how clear, simple, and intuitive your website is when people view your website. Search engines, such as Google, will score your website based on its usability then take that score into account for how well it will rank among searches. A web design with a good usability score will lead to repeat visitors and increased conversions. An effective web management service will take this seriously to ensure your website ranks well and in turn is converting users into customers.
Faster Page Speed
You have a mere two seconds to truly grab someone’s attention online considering 40% of online users will abandon a page when it takes more than 3 seconds to load. When your web management service is building an SEO website design, page speed is absolutely essential. Google recommends faster load speed for several reasons, but these reasons top the list. A faster page response speed:
- Improves Website Ranking
- Increases Traffic
- Increases Conversion and Revenue Rates
There’s no denying that the best designed websites with a speedy response will always trump slower sites.
Decreased Bounce Rate
The bounce rate is the percent of website visitors who leave your website without having viewed any other pages on your website. The first page the user sees is the landing page, but the goal is to get the viewer to click more and ultimately respond to a call to action. A strategically designed responsive web design will decrease your bounce rate and greatly benefits the SEO ranking of your website, putting you higher on the SERP (Search Engine Results Page) and visible to more online traffic.
While there are not necessarily actual penalties for duplicate content, the penalties come in the way of harming your website’s performance.
- Duplicate content will prevent your website from ranking well as Google highly discourages duplicated or plagiarized content. In fact, Google filters all content that appears to be plagiarized so that it will be a disadvantage rather than an advantage to the website not using original content.
- Duplicate content can lead to reader confusion, leaving them to wonder which website is actually the originator of the content. This can cause distrust.
- Even duplicate content within your own website can lead to poor ranking and confusion.
Practical and wise content management means having strong web pages with focused, SEO friendly content. An SEO website design with original content will rank the highest and reach customers searching for your specific service.
Boosted Social Sharing
Over the past decade the importance of a social media presence and its use has skyrocketed, going from 970 million users in 2010 to over 3.8 billions users as of 2020. Social media has since become one of the greatest methods of increasing website traffic. Additionally, Google pays attention to the social media traffic clicking through to your website through Google Analytics, which offers valuable insight about who is visiting your website via social media. Developing a responsive website design with simple website usability gives online traffic something they’re more willing to share on a wide variety of social media platforms.
Who Are We?
Digital Marketing, Inc. is dedicated to creating simple and effectively designed websites that are not only pleasing to the eye, but influential to draw in the viewer’s attention and keep them there. Using integrated marketing strategies, we’ll work closely with you to develop a responsive website design with optimized content that will work hard to improve your SEO score and help you achieve your business goals. Our strategy means your greater success!
We are your local Kansas City web design specialists and web management service serving businesses of all sizes and in any industry. Call today and be on your way to greater website success!