Across the world, nearly everyone is online – selling and buying. And you have only a few seconds to grab someone’s attention. This is why it’s imperative you take steps to make sure your online presence is eye-catching, adaptable to a variety of platforms, easy to read, and easy to navigate. You want a responsive […]
When it comes to social media marketing, engagement is what turns traditional media into social media. Social media engagement can consist of a variety of actions, but in general, it means how people interact with your content. Social media engagement includes metrics including: Likes/Favorites Comments and Replies Mentions Direct Messages (DMs) Shares or Retweets Clicks […]
With over one billion people active on Facebook and over 100 million active on Instagram, social media marketing is more important than ever. With the potential to have access to so many consumers, why wouldn’t you utilize these fast-growing channels? Read on to learn 9 reasons why you could benefit from the expertise of an […]
It was August 2007, a little over 11 years ago, when the idea of the ‘hashtag’ was introduced on the popular social media website, Twitter. Chris Messina, an American tech evangelist, asked his followers how they’d feel about using the pound sign as a way of group messaging. His example? #barcamp. Just short of two […]
How to Effectively Manage Facebook Advertising First; let’s start with the basics. What is reach? Facebook reach is the number of unique users who saw your content or ad. Reach affects all trackable metrics on Facebook and can be divided into three types; organic, paid, and viral. Paid reach is generated through different forms of […]