Social Media Engagement Tactics that Will Boost Shares and Conversions


When it comes to social media marketing, engagement is what turns traditional media into social media. Social media engagement can consist of a variety of actions, but in general, it means how people interact with your content. Social media engagement includes metrics including: Likes/Favorites Comments and Replies Mentions Direct Messages (DMs) Shares or Retweets Clicks […]


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The History of the Hashtag: A #Timeline


It was August 2007, a little over 11 years ago, when the idea of the ‘hashtag’ was introduced on the popular social media website, Twitter. Chris Messina, an American tech evangelist, asked his followers how they’d feel about using the pound sign as a way of group messaging. His example? #barcamp. Just short of two […]


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The Secret Sauce to Successful Facebook Advertising: Reach, Frequency, and Hyperlocal Geo-Targeting


How to Effectively Manage Facebook Advertising First; let’s start with the basics. What is reach? Facebook reach is the number of unique users who saw your content or ad. Reach affects all trackable metrics on Facebook and can be divided into three types; organic, paid, and viral. Paid reach is generated through different forms of […]


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