The Secret Sauce to Successful Facebook Advertising: Reach, Frequency, and Hyperlocal Geo-Targeting


How to Effectively Manage Facebook Advertising First; let’s start with the basics. What is reach? Facebook reach is the number of unique users who saw your content or ad. Reach affects all trackable metrics on Facebook and can be divided into three types; organic, paid, and viral. Paid reach is generated through different forms of […]


Continue reading »


Who Else Won The World Cup


Marketing The World Cup Water poured heavily from the sky in Moscow as the closing ceremony of the highest scoring World Cup match since 1966 began. Over 81,000 fans gathered at Luzhniki Stadium on July 15, 2018 as France secured their second World Cup title with a 4-2 win over Croatia. Lightning and thunder hovered […]


Continue reading »


Employee #FeatureFriday with Mandisa King

Name: Mandisa Harris-King Title: Accounts Receivable Years with DMI: 2 (almost exactly!) What do you do when you aren’t working? I am on Pinterest finding new things to cook and bake. Or I am with my family enjoying our time together. What movie can you quote the most? I love the movie Megamind. One of the […]


Continue reading »


Employee #FeatureFriday with Sarah Newell

Name: Sarah Newell Title: Senior Print Marketing Representative Years with DMI: 9.5 Spirit animal: Opossum. Bet you thought I’d say an owl. What do you do when you aren’t working? Working with Robotics kids or cooking. Do you have any hidden talents? Apparently not. What movie can you quote the most? Labyrinth What is your […]


Continue reading »


Employee #FeatureFriday with Clare Blando

Title: Communications Coordinator Years with DMI: 10 Spirit animal: Elephant; smart, gentle and good parents What do you do when you aren’t working? My husband and I enjoy the casino, especially when we’re winning. We have 2 grandchildren and try to spend as much time with them as possible. I enjoy reading, especially historical fiction […]


Continue reading »