Across the world, nearly everyone is online – selling and buying. And you have only a few seconds to grab someone’s attention. This is why it’s imperative you take steps to make sure your online presence is eye-catching, adaptable to a variety of platforms, easy to read, and easy to navigate. You want a responsive […]
When it comes to social media marketing, engagement is what turns traditional media into social media. Social media engagement can consist of a variety of actions, but in general, it means how people interact with your content. Social media engagement includes metrics including: Likes/Favorites Comments and Replies Mentions Direct Messages (DMs) Shares or Retweets Clicks […]
With over one billion people active on Facebook and over 100 million active on Instagram, social media marketing is more important than ever. With the potential to have access to so many consumers, why wouldn’t you utilize these fast-growing channels? Read on to learn 9 reasons why you could benefit from the expertise of an […]
How to Effectively Manage Facebook Advertising First; let’s start with the basics. What is reach? Facebook reach is the number of unique users who saw your content or ad. Reach affects all trackable metrics on Facebook and can be divided into three types; organic, paid, and viral. Paid reach is generated through different forms of […]
Marketing The World Cup Water poured heavily from the sky in Moscow as the closing ceremony of the highest scoring World Cup match since 1966 began. Over 81,000 fans gathered at Luzhniki Stadium on July 15, 2018 as France secured their second World Cup title with a 4-2 win over Croatia. Lightning and thunder hovered […]