Whether you are trying to bring in new customers or retain existing ones, improving your online presence is more important than ever. Every day, potential customers are bypassing print media in favor of online sources to find the goods and services they need.
If you aren’t getting the most out of your online presence, you could be missing out on hundreds of new customers.
When you’re ready to begin improving your online presence, here are 7 easy steps to get started:
Optimize your website!
This is probably one of the most important things you can do to improve your online presence. New and returning customers are not likely to sit around and wait for your website to load, so optimizing your website to run smoothly will ensure your customers can get the information they are looking for quickly and without frustration. According to a recent study, the number of smartphone users will grow to 2.87 billion in 2020. If your website isn’t set up to run on a mobile platform, you are potentially alienating a majority of your future customers.
Have a clear message.
When people visit your website, you want them to find the information they need quickly. In general, the typical visitor to your site will stick around for about 15 seconds. Make sure your visitors can find your contact information and a clear statement about what you do.
Engage your users.
If you want to improve your website user retention rate, finding ways to engage your customers is a great way to keep them around. Offering website specials and a place to sign up for email notifications are a great place to start. The longer your guests are on your website, the more connected they will be with your company.
Email isn’t dead!
According to Smart Insights, email marketing is the best way to reach your customers, ranking higher than SEO, social media, and content marketing. The majority of adults in America check their email every day, almost guaranteeing that if someone is signed up for your email list, you will reach them.
Are you using SEO?
When you can fluidly incorporate an SEO strategy into your website content and blog posts, you have a greater chance of ranking higher on search engines. This will make your business more visible to potential customers who may be searching for broader terms like “local residential roofing” or “best pizza delivery near me”.
Take advantage of online advertising.
There are several benefits to online advertising for your small business. Using the metrics in place, you can individually target your ads to reach specific groups of people, run during certain times of day or seasons of the year. Online advertising also makes it easy to change your ad campaign or announce seasonal specials.
Make sure your company can be found online.
If you want to improve your online presence, people have to be able to find you online. An online listing management service will make sure your business information, including phone number, physical address, etc., are accurate across all the major search engines and listing sites.
If you want to improve your online presence and don’t know where to start, contact Digital Marketing Inc. For over 20 years we have been providing local small businesses with the tools they need to thrive in an online world.